Thesis Proposal on Strategic Management
CACI, being a successful publicly held IT company based in the UK, is currently focused on the improvement its market position in order to maintain a highly competitive position in the contemporary business environment. In actuality, the position of the company on the market is stable and CACI has good prospect for the further development. At the same time, it is necessary to understand the fact that the competition on the market is steadily growing and the company have to use its full potential, eliminate its weaknesses and develop its strengths to gain the larger share of the market and improve its current position even more.
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On analyzing strengths of CACI, it is important to underline that the company is focused on the development of information technologies and it pays a particular attention to the defense, national security and intelligence-related solutions. In such a way, the company operates in a highly technological industry and, what is more, it is oriented on the introduction of innovations, which is very important in the contemporary business environment because innovations and the focus on the knowledge-based industry allows the company to take the leading position in the market, employ prospective specialists who are able to provide the development of new technologies.
On the other hand, there are certain weaknesses since the company cannot fully control all of its employees, even though they deal with technologies and information which is, as a rule, a top secret information. In this respect, it should be said that some of its employees have already proved to be irresponsible as they have been involved in the Abu Ghraib scandal that deteriorated not only the public image of the company but also the situation within the company. To put it more precisely, the unethical behavior of some of its employees undermines the entire organizational culture and reveals certain weaknesses in the work of the company with its employees in regard to ethical norms they should observe and basic principles of a moral behavior.
At the same time, the company still has huge opportunities for the further development and progress.
In this respect, it should be said that, being a state contractor, the company can count for a long term contracts and prospects of the further development. Obviously, in the situation when the state demand for the services of the company grows consistently because of the increasing threat to the national security of the US and the UK that increases the demand for services and products of the company which offers defense, military and intelligence solutions. On the basis of state contracts, the company can expand its presence in the private sector of the market.
However, the competition in the IT industry constantly grows and the company can face serious problems, especially if it is involved in scandals such as the one in Abu Ghraib. At the same time, the introduction of new technologies by competitors can deteriorate the position of the company on the market.
Thus, CACI has large opportunities for the further development but it needs to minimize risks and threats that persist at the moment.
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