Thesis Chapter 5 : Ireland's ICT

CHAPTER 5 CONCLUSION   Virtually all aspects of daily life are being changed by ICT. (Walsh, 2000) Whole new industries are growing up around ICT; new business models are being realised and old ways of doing business are being rapidly outmoded and made obsolete. The ICT industries themselves are changing. In particular,

Thesis Chapter 4 : The Rationale

CHAPTER 4   THE RATIONALE   `This study is conducted to assess the effects of the information and communication technology sector of the Irish nation to its foreign direct investments. This study is conducted in consideration of the Ireland

Chapter 3 : Trends in the Information and Communication Technology Sector

Trends in the Information and Communication Technology Sector   According to the American University (www.american.edu) in Washington, the information and communications technology (ICT) sector is a key component of the Irish economy with over 1,000 companies – both international and indigenous – employing over 100,000

Sample Thesis Chapter 4 : Data Analysis

Chapter 4 Data Analysis   4.1 Overview of this chapter   In this chapter, the data gathered from the local people of Hong Kong in relation to the research objectives.  This chapter discusses the result of the semi-structured questionnaire responded by 100 participants. Before the initiation of the research study the

Sample Thesis Chapter 3 : Research Methodology on the Real Estate Sector in Hong Kong

Chapter 3 Research Methodology   3.1 Overview of the Chapter             This study was conducted in order to assess the challenges post by the new accounting rules and practices in HK with regards to real estate industry. To be able to gather the necessary data, the researcher utilized the descriptive method, using both

Thesis Chapter 2 : Literature Review Sample on the Real Estate Sector in Hong Kong

Chapter 2 Literature Review   2.1 Overview of the Chapter             The real estate sector is an important aspect in Hong Kong economy. Not only does the related government organization take a dynamic position towards real estate developments, but the citizens are also participating actively by supporting policies and

Thesis Chapter 1 : Real Estate Sector Industry in Hong Kong

Chapter 1 Purpose and Background 1.1 Overview of the chapter             The several economic transitions in the world had led to significant developments in various business and industrial sectors. Among these affected sectors is the real estate market or the real estate, both in private and public setting. Similar to

Dissertation Future Directions Sample Chapter on Cathay Pacific

  8          Future Research Directions The research was done to target respondents whose monthly income of main employment has more than HID 15,000, yet after survey was done, it was realized that only small number of respondents' salary is below HID 25,000.  Future Research should be focused on monthly income of HID

Dissertation Discussion Sample : Cathay Pacific Airlines

6          Discussions   Customers are said to be loyal when their buying behavior remains consistent to one type of item and completely ignore the pleas of competitors. Indeed, it is a known fact that customer loyalty is beneficial to businesses. There are a myriad of ways on how this loyalty can be achieved. Previous researches have concluded that satisfied consumers are more loyal to the

A Sample Thesis Quantitative Results

Quantitative results   Within the population of target respondents, more than 90% joined Asia Miles, however, less than 10% of the Asia Miles members joined The Macro Polo Club.  This somehow explained the difference between The Macro Polo Club and Asia Miles.  The Club is more likely to be a program which emphasize on customer loyalty; whereas, Asia Miles is merely a program rewards customers on

Cathay Pacific Analysis and Findings : Thesis Chapter 5

  5          RESULTS The findings of the analysis are divided into three sections.  The result of the qualitative interview with the CRM Project Manager from Cathay Pacific would be recorded.  Then the results obtained from seven members of The Macro Polo Club would also be presented.  The rest would be the results of the

Research Methodology on Cathay Pacific

  3          RESEARCH METHODOLOGIES   Before deciding which method to be adopted in doing this research, we have to look at characteristics, pros and cons of such method.  The source of the information and the manner in which data are collected could make significant difference to the effectiveness of the research.    Data could be obtained from two sources, primary or secondary.  Primary data

Cathay Pacific Literature Review Sample Chapter 2

  2          LITERATURE REVIEW   Loyalty programs Loyalty programs have long been used as a mean of strengthening customer relationship.  Programs are designed to fit in different industries, such as airline, hospitality and banking industries, to retain their customers by rewarding their loyalty, so as to boost companies

Sample Thesis Abstract : Sustaining airline customer loyalty through frequent-flyer program

ABSTRACT The purpose of this research is to examine the effectiveness of the most reckonable frequent flyer program in Hong Kong on sustaining customer loyalty.   Research indicated that a successful company should understand the importance of measuring, modeling and managing customer loyalty.  Therefore, an

Cathay Pacific Dissertation Sample Chapter 1 : Introduction

  1          INTRODUCTION Based in Hong Kong, Cathay Pacific Airways carries a five-star rating from Syntax and it is the flag carrier of Hong Kong.  This award-winning international airline offers scheduled passenger and cargo services to

Thesis Methodology : Business practice or strategy of AIA in Hong Kong

Chapter 3 Methodology This study was conducted in order to assess the business practice or strategy of AIA in Hong Kong. The focus of the assessment was on the firm's management strategies. In order to gather the necessary data, the researcher utilized the descriptive method, using both qualitative and quantitative

Review of Related Literature : The Concept of Strategic Management

Chapter 2 Review of Related Literature   Company Overview The Concept of Strategic Management Strategic management can be defined as the art and science of formulating, implementing and evaluating cross-functional decisions that enables any organisation to attain its objectives.  As this definition entails, strategic